Marketing
Identitiy - Colors
The official colors of Columbia International University are CIU blue and CIU gold, and white.
The specifications of the colors follows.
3.1. CIU Blue
For coated paper stock: PMS 289
For uncoated paper stock: PMS 289
To build CIU blue using the 4-color process, the formula is:
C: 100
M: 64
Y: 0
K: 60
The Web hexadecimal color numbers are
#002B5C
The RGB values are:
R: 2
G: 9.2
B: 23.7
3.2. CIU Gold
For coated paper stock: PMS 130
For uncoated paper stock: PMS 130
To build CIU gold using the 4-color process, the formula is:
C: 0
M: 30
Y: 100
K: 0
The Web hexadecimal color numbers are
#FDB913
The RGB values are:
R: 100
G: 70
B: 1.8
If the logotype appears in one color, that color should be CIU blue or black.
If the logo is being used for electronic publications, such as the Web or PowerPoint presentations, the logo should be used in its original blue, gold, and white whenever possible.