Marketing
Identity - Print Guidelines
6.1. Requirements for Print Pieces
For all printed publications the following must be included.
6.1.1. The Equal Opportunity (EEO) statement
For smaller publications, the IRS says, "The following references will be acceptable:"
"The M school admits students of any race, color, and national or ethnic origin."
For catalogs and larger publications, the IRS then gives this longer statement:
The school admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national, and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.
6.1.2. Trademark
The CIU logo is registered with the U.S. Patent and Trademark Office. Therefore a ® should accompany the logo whenever possible.
6.2. Recommended Type Styles
The recommended type styles for CIU's campus-wide marketing pieces are listed below. These type styles possess a dignified, easy-to-read quality and their use is encouraged for body copy for brochures, newsletters, and other communications.
6.2.1. Serif Fonts
6.2.2. Sans Serif Fonts
6.3. Editorial Style
The University uses the Associated Press Stylebook and Franklin Covey Style Guides as its style manuals. For more information contact the CIU Communications Coordinator, Marketing Department, (803)754-4100, ext. 3071.
6.3.1. When writing about the university, please follow these guidelines:
- In first reference, use the full name of the university: Columbia International University.
- In subsequent references, authorized forms are CIU and the university. Do not shorten to Columbia.
Example: Columbia International University consistently attracts top quality students from South Carolina and across the nation. Students enrolling at the university have access to faculty who are experts in their fields of study.6.3.2. As discussed in 1.2 Naming, when writing about ministries, divisions and departments within CIU, please follow these guidelines:
- On first reference, the full name of the university and ministries, divisions or departments is preferred.
- Ministries, divisions and department names should be linked directly to the name of the university: the Seminary & School of Missions at Columbia International University, Ben Lippen School, a ministry of Columbia International University, the CIU Distance Education and Media Development Department.6.3.3. When writing about or introducing a member of the university community, their relationship with the university is of primary importance.
- CIU Professor John Doe of the ________________
- Professor Jane Doe of the CIU ________________
- CIU Vice President and Provost _______________6.3.4. When answering the telephone for an CIU division or department, please follow the examples below:
- "Columbia International University, may I help you?"
- "Columbia International University Graduate School..."
- "CIU's (name of division or department), may I help you?"
6.4. Using the Logo
Include the logo on the front of every university communication piece (publications, web sites, etc.) and in the address block whenever an address block is included. For larger publications, the logo must appear on the cover, title page, and back cover.
A publication includes, but is not limited to the following:
Advertisement
Announcement
Banner
Billboard
Brochure
Document
Flier
Form
Event Program
Invitation
Newsletter
Postcard
Poster
Report
When using a publication as a self-mailer, the signature and address block must be placed in the upper left-hand corner on the mailing address side.
Any paid advertising (exclusive of employment advertising) for CIU must go through the CIU Marketing Department. Their staff maintains contacts with all media, so they are aware of special advertising opportunities and restrictions. They design, create, and place the ad. All advertising purchase orders are produced in this office.
For information or to place an advertisement, contact CIU Marketing Department at (803)754-4100, ext. 5048.
For employment advertising contact CIU Human Resources at (803)754-4100, ext. 5009.