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L

CIU Alumnus

Opens Roastery

By Bob Holmes

ook up the word roastery in the dictionary, and you won’t

find it. It’s too new. That puts Columbia International

University alumnus Beach Loveland on the cutting edge of the

coffee roastery industry.

Loveland, a 2009 CIU alumnus, and his wife Jessica (Hughes)

Loveland, a 2002 CIU graduate, founded Loveland Coffee with

a drive-thru kiosk in Columbia’s northwest suburb of Irmo in

2012. Business has been good, and now, the Loveland Coffee

brand has expanded to include a roastery, where Loveland is

able to control his brand beginning with the coffee beans that

are fair-trade and organic.

“I get to control the whole process. I get to pass along that

quality and assurance to my customers,” Loveland said. “I know

where this coffee came from, I roasted it. These are the steps

I’ve taken to make sure it is quality for you.”

Loveland reaches into a burlap bag to display a handful of

greenish colored coffee beans. The bags are stamped with

names of countries such as Brazil and Peru, carefully selected

by Loveland through a coffee broker. Loveland then funnels

them into the hand-crafted roaster where he carefully masters

the high-tech controls for 13 to 15 minutes of roasting.

“There are several key times during that period for adjusting

air speed and the amount of gas pressure we’re putting in

for a batch size of 25 pounds,” Loveland explains. “If I have

Guatemalan (beans), I have a set profile that I roast for. I have a

certain finish temperature that I’m shooting for (and) certain set

points during the roast to bring out the best flavor nuances.”

Beach Loveland with his wife Jessica, and children Ezra (being held

by Jessica), Zoe (in the gray dress) and Shiloh (in the Red Dress)

14

CIU Today

Spring 2017