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2012-2013 Undergraduate Programs
COM 3420 Writing for the Media ......................(3)
Fall Semester
This course is designed for you to explore the
methods and elements of writing and to be intro-
duced to new and unique concepts that are an
ideal complement to the way students think
today. You will examine various forms of writing
associated with the electronic media and will learn
the concepts of subject identification and devel-
opment, interviewing techniques and writing fic-
tion and non-fiction. You will also write
devotionals, poetry, news columns, PSAs, radio
and television spots, sports stories and editorials.
Basic writing concepts, paragraph and article
structure and research and organization will be
discussed.
COM 3450 Yearbook ............................................(3)
Fall and Spring Semesters
This course is designed to involve students in the
publication of Columbia International University’s
yearbook, “The Finial.” You will develop a working
knowledge of journalistic practices and principles
related to the production and publication of the
yearbook. Staff positions include editor, assistant
editor, computer technicians, photographers and
writers. Staff assignments will include layout,
design, copy preparation, computer technician,
reporting, writing, photography and business
administration. (Permission of instructor is
required.)
COM 3470 Integrated Marketing
Communication ................................(3)
Spring Semester
In this course you will focus on the strategic
process whereby an organization coordinates all
of its communications activities — advertising,
public relations and marketing — into one depart-
ment, which provides efficiency, clarity and con-
sistency for the organization’s total integrated
marketing program.
COM 3510 Christians, Media, and Culture ......(3)
Spring Semester
In this course you will examine the various
aspects of the media, including TV, film, books
and music and explore how our faith and our cul-
ture is being presented both in positive and nega-
tive ways. You will also explore how faith, film, TV
and culture mutually influence one another. You
will be expected to engage in, view with discern-
ment and explore relevant alternatives to the
process of media and culture, with a focus on
developing the ability to determine your impact on
media and ultimately on culture and gaining per-
spective on culture, its impact on media and ulti-
mately on the Christian. You will be challenged
with developing an active perspective toward
media and its ability to create, influence and sup-
port culture. The main skill you will practice in this
course is theological criticism.
COM 3720 Webpage Design and
Development ....................................(3)
Spring Semester
In this course you will develop a thorough and
practical understanding of the standards and con-
ventions used in creating usable and accessible
websites, while gaining the experience of creating
a website using standards-compliant XHTML and
CSS by incorporating standard Web-based
design software. By the end of this course you
will have developed an understanding of the func-
tions and uses of the World Wide Web and be
able to create business-suitable websites that are
usable and accessible.
COM 3730 Advanced Webpage
Development ....................................(3)
The purpose of this course is to educate you in
advanced techniques for website development.
You will begin to prepare to be in a professional
Web development environment, focusing on the
basic aspects of large-scale site administration,
server maintenance, team-oriented project man-
agement and programming database-driven web-
sites.
Prerequisite:
COM 3720.
COM 3950 Faculty Directed Study in
Communication ..........................(1-6)
Upon Request
This is an independent study available to juniors
and seniors by special arrangement with the
instructor. Consult with your academic advisor.
COM 4400 Practical Skill Development in
Communications ............................(1)
This course is designed to offer you ministry skills
experience within the discipline, providing oppor-
tunity for you as an upperclassman to gain
competency and confidence within related voca-